-In a maybe too-obvious provocation, meat purveyor Country Archer has called its latest campaign “Calling all Grassholes,” celebrating its grass-fed jerky and meat sticks. The brand’s first national campaign urges consumers to learn more about their food and the grass-fed beef difference. Country Archer’s creative campaign partner, Noah Clark of Honeymoon Productions, helped to bring the concept to life.
-In case you missed it, there’s a little awards show and festival going on virtually from the south of France, and winners are being announced daily. Monday found Cannes Lions recipients in the outdoor, health, design, and print and publishing categories.
–Smita Reddy, the U.S brand chair for Edelman, wrote an opinion piece about how Cannes Lions juries should value societal impact over creative vanity.
-Adweek spoke with more than 10 agencies and holding companies to explore how they plan to spend Cannes Lions week, or more likely, ignore it entirely.
-Coffee, doughnut and sandwich chain Dunkin’ appointed Rafael Acevedo as its U.S. CMO, filling a position that has been vacant since his predecessor Tony Weisman left in late 2019.
-This week on Adweek’s podcast, Yeah, That’s Probably an Ad, we’re chatting about all things Cannes Lions Live with co-hosts David Griner and Shannon Miller, who are joined by Adweek’s European creative editor Brittaney Kiefer.
-If you’re following the Euro 2020-2021 Championship, you might have seen that Portuguese star Cristiano Ronaldo replaced one of the UEFA sponsor drinks with water at a press conference. Then Portugal scored two own goals to beat themselves when playing Germany. WorkInProgress decided to poke a bit of fun with it by making social videos of what looks to be a player replacing water with Mike’s Hard Lemonade, which gets funnier when the brand spoofed the own goals.
2 Own Goals? Ouch. Time for a Mike’s.#futbol #fútbol #futbolmemes #futboleuropa #futboleuropeo #futbolmenino #futbolero #futbolsport #soccer #golazo #owngoal #pressconference #agua #howler #sport #calcio #PORGER #portugal #germany #like4like pic.twitter.com/MT1jQfXMzX
— mike’s hard Lemonade (@mhl) June 20, 2021