How Agencies Plan to Spend the Week at Cannes

They expect to scale back on events and activities during the all-virtual, weeklong conference

The French Riviera. Rosé for breakfast. The Gutter Bar. For those in the ad industry, the annual Cannes International Festival of Creativity is always a must-attend event for everyone who is anyone. Yet Cannes is going all virtual this year rather than serve as a conduit for industry executives seeking in-person networking, celebrities and fun.