Tuesday Stir

By Kyle O'Brien 

-Clothier Duluth and agency Planet Propaganda just launched a mashup inspired by 10 years of animated Duluth ads that made their Buck Naked underwear line popular. The new ads show animations of guys being tormented by bad underwear. Set to a very manly version of the “Blue Danube Waltz,” we see men getting their bits snapped by giant mousetraps, crushed by meat grinders and given giant wedgies. The spots, created by longtime AOR Planet Propaganda, show how incredibly uncomfortable average underwear is, while extolling the virtues of Buck Naked.

-Prudential has appointed StrawberryFrog New York as its new creative agency for an initial contract period running through 2022.

-GroupM has promoted Krystal Olivieri to the newly-created position of global chief innovation officer. She will be responsible for promoting, enhancing and streamlining GroupM’s products and solutions, working in collaboration with GroupM’s agencies and partners.

-GroupM-owned digital media brand Xaxis has promoted Silvia Sparry to global chief operating officer, a newly created title aimed at pushing the business further toward AI and data sciences.

-Target has unveiled a new brand campaign under the tagline “What we value most shouldn’t cost more.” It aligns with Target’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in February.

-Neighborhood-focused social network Nextdoor is marking the one-year anniversary of Shawn Dromgoole’s #WalkWithMe post by teaming up with him on a nationwide campaign that encourages people to post the hashtag in order to invite their neighbors to build more inclusive, welcoming communities.

-After more than a year of grueling lockdowns and emotionally painful social distancing, Heineken wants to remind drinkers that people need to use caution at in-person house parties—including how and where you leave your beer bottle—with a new campaign created by Publicis Italy and Le Pub.

-It has been a year since George Floyd’s murder, and since then businesses have scrambled to hire DEI leaders. Morning Brew looks at the rise of the chief diversity officer.

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