Tuesday Stir

By Kyle O'Brien 

-Hyundai is utilizing some slick camera work and editing to highlight its new Tuscon SUV. Its latest ad, created by German agency Jung Von Matt Neckar, showcases the SUV in various driving conditions—on picturesque desert roads, modern cityscapes, nighttime vistas—in vivid color and jaw-dropping cinematography. Sure, the car might be secondary in the film, but it’s a minute well spent for your eyes.

-Oh Burger King. You had us with the Moldy Whopper and your gentle jabs at rivals, but your International Women’s Day social stumble created buzz from some not so happy bees. After a full day of very public debate, the fast food giant took down its “Women belong in the kitchen” tweet and issued an apology.


-If you missed what brands like DoorDash and Google did for International Women’s Day, check out Adweek’s roundup.

-Gut has found its first global chief strategy officer, hiring Fernando Ribeiro to the newly-created role.

-WPP media agency MediaCom added a pair of industry vets to its U.S. leadership team, hiring Liza Davidian as evp, investment and activation and Yorlene Goff as executive director, people.

-Women’s network SheSays put CEOs in the crosshairs on International Women’s Day by having staff spam them with calls for equality, anonymously, via a specially crafted form.

-The Drum talked with S4’s Sir Martin Sorrell, who explained how Google’s “privacy-first web” disruption will impact his company.

-Busch beer is giving fans a chance to name the Nascar Cup Series race at Kansas Speedway, currently called the Kansas 400. Fan voting is now up on social, and apparently Go Steve Racer did not make the cut.