Burger King Gets Grilled for 'Women Belong in the Kitchen' Tweet Supporting Female Chefs

Without context, International Women's Day print ad headline sparks backlash

Explore how to leverage AI to drive growth at Adweek's virtual event Crack the Code: AI For Marketers on July 20. Register for free.

Update: Since this article was published, Burger King U.K. has apologized for and deleted its International Women’s Day tweet.

Burger King had intended to turn a sexist trope on its head through a new campaign supporting female chefs, but the reaction to the brand’s provocative campaign for International Women’s Day has been mixed, to say the least.

With a New York Times print ad today headlined “Women belong in the kitchen,” Burger King today announced the launch of its H.E.R.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in