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Update: Since this article was published, Burger King U.K. has apologized for and deleted its International Women’s Day tweet.
Burger King had intended to turn a sexist trope on its head through a new campaign supporting female chefs, but the reaction to the brand’s provocative campaign for International Women’s Day has been mixed, to say the least.
With a New York Times print ad today headlined “Women belong in the kitchen,” Burger King today announced the launch of its H.E.R.