Tuesday Stir

By Erik Oster Comment


-FCB Health Network partnered with Black Rock Coalition and Club House Global for a “#WhyVote” campaign featuring celebrities and civil rights icons, including Martin Luther King Jr.‘s “Smallest Freedom Fighter,” Sheyann Webb-Christburg (video above). The campaign calls on viewers to share their own stories via social media.

The initial phase of the campaign launched last month and drove voter registration leading up to an Oct. 30 Twitch event entitled #WhyVote Live—A Virtual Pep Rally to the Polls, which was hosted by DJ, TV host and founder of Club House Global Jasmine Solano.

-Private aviation company Jet Edge appointed independent shop Walrus as its agency of record across strategy, creative and media. Walrus is Jet Edge’s first agency partner in its 10-year history and will launch its first-ever integrated campaign in 2021.

“Jet Edge CEO Bill Papariella and his team are building a best-in-class model that will revolutionize the private aviation industry,” Walrus CEO Frances Webster said in a statement. “Walrus jumped at the chance to work with the company at this pivotal point in their history. It’s poised for tremendous growth and the opportunity to help craft a brand and drive that growth is what we got into this business for in the first place.”

Hershey launched a U.S. media review for its candy, gum and mint brands.

-Quarantine has given Progressive a creativity boost.

-How the election could impact holiday retail projections.

-Civil rights organizations are bringing legal challenges against an executive order from Donald Trump banning federal agencies, contractors and grant recipients from offering diversity training programs, an order which could have implications for advertising agencies offering such programs while pursuing federal contracts.

-Here’s a look at BBDO’s agency-wide DEI initiatives.

-Digital innovation company Icreon acquired growth strategy agency Chinatown Bureau.

Founded in 2016 by industry vets Paul Miser and Marie Berry, Chinatown Bureau counts Ford and Novartis among its clients.

“The acquisition of Chinatown Bureau could not have been more timely. Chinatown does amazing work and I have long admired their work product. More often than not, clients pay dearly for the disconnect between strategy and execution, and such challenges have only been further compounded with a virtual workforce and Covid-19,” Icreon CEO Himanshu Sareen said in a statement. “By combining forces, we are confident that post this transaction we will be able to deliver a superlative client experience. This acquisition will also expand Icreon’s service offerings and client footprint.”

 

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