-Tom’s of Maine, has launched a new campaign, its first in three years, that takes on the notion that, while natural deodorants may be good for the planet, they may not be so good for your personal smell. Working with the Tagline, “Smell Good, Good,” the spots go to comedic lengths to show just how effective the new Tom’s of Maine formula is. “Tom’s of Maine is the OG of natural products. And though they’ve been recognized for all the good the company does for the planet, they heard consumer concerns loud and clear on natural deodorant efficacy. We wanted to make sure Tom’s reintroduced itself in a way that hopefully breaks through and connects with our audience,” said Justin Roth and Jim Wood, group creative directors, VML, NY, the agency behind the campaign.
-Coca-Cola North America CMO Shakir Moin kept his brand in the game during March Madness with updated Final Four ads from Cartwright.
-Fans have shared so many posts expressing their love cheddar bay biscuits that Red Lobster had enough material to train an AI song generator to produce 30 new tunes about them.
-As brands, publishers, agencies and adtech firms work to make media plans that emit less carbon, new challenges were a key theme at the Green Media Summit in New York.
-Employment scams vary, and there are times when companies seek your ideas without paying the cost, writes Sandro Okropiridze, co-founder and CEO of Stori.
-Stagwell has entered into an agreement to acquire Pros Agency, a Brazil-based brand and marketing consultancy specializing in digital public relations, creative planning and production, influencer marketing and brand development. Headquartered in São Paulo, the agency will play a key role in driving business for Stagwell within Brazil as well as the greater Latin America (LATAM) region as part of Allison, a global marketing and communications consultancy within Stagwell.