Tuesday Stir

By Kyle O'Brien 

-Aura is the newest sponsor of the Boston Red Sox as the team’s official “Family Online Safety Partner.” The brand is encouraging park-goers to protect everything their family does online. To mark the occasion, in time for the Red Sox Home Opener today, Aura is launching a new commercial as part of its “What are the Odds” brand campaign, featuring scenes shot around Fenway and voiceover narration from Aura board member, investor and brand advocate, Robert Downey Jr. Led by Boston creative agency partner GYK Antler and co-produced by Big Brick Productions and Windy Films, “The Odds at Fenway” highlights the odds of relatable, yet unlikely, things happening in Fenway that people might worry about, like the odds of a foul ball knocking over your perfectly balanced tray of nachos.

-Siegel+Gale global client leader Tom Wyatt explores the rise and remit of the chief brand officer.


-Velveeta is on an unconventional journey with Johannes Leonardo to woo young consumers.

-Hennessy shakes things up with a playfully stylish campaign from Wieden+Kennedy Amsterdam.

-On the latest podcast, Karen Baker, founder and president of the agency Boathouse, shares the purpose of design justice and examples of the concept in action.

-Investment in women’s sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook.

-Equipment manufacturer Bobcat Company has launched a new brand campaign, created in partnership with branding and design agency Roger. The campaign, “More Than a Machine,” showcases Bobcat customers achieving what they want to accomplish in construction, landscaping and grounds maintenance, lawn, garden and more.