Tuesday Stir

By Kyle O'Brien 

-Freelancer platform Fiverr has released its latest campaign, “Power of Humanity.” As the world of work quickly evolves with the rise of AI technology, this campaign recognizes and celebrates the essential role humans still play. The new hero ad and OOH placements convey the message that while AI is a powerful tool, it still requires a human touch to make truly inspired work. The campaign includes a 60-second hero spot and OOH placements both developed by Fiverr’s in-house creative team. Fiverr developed the creative to showcase that AI is not something to fear, but rather embraced and used to elevate work to the next level.


-Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify.

-Brandweek is underway and it started with a bang. Actor Josh Duhamel and media visionary Josh Algra, co-founders of creative and production agency Dakota Media, joined Adweek CEO Will Lee to discuss their passion for helping companies create consumable content.

-The In for 13 Pledge shows why Black leadership levels at agencies are stagnant.

-24 marketing heads, the inaugural class of the Adweek Marketing Vanguard Awards, are exceeding the standard of effective marketing leadership.

-In the latest episode of Yeah, That’s Probably An Ad, the crew is joined by Madison Utendahl, founder of branding and design firm Utendahl Creative to talk about the role the loneliness epidemic plays in the workplace.

-Strategist Emeka Obia writes about the Nigerian Amazon Prime “Japa to Prime Video” campaign that made the brand locally relevant.