Tuesday Stir

By Kyle O'Brien 

-The WNBA’s Arike Ogunbowale is a total baller in the new campaign from State Farm, “What If.” In a spot, Ogunbowale turns Shark Tank’s Mark Cuban into a pitchman while she plays a shark who passes on his inane pitches of Mark Cubans sandwiches and Mark Tube-ans tube socks with his likeness. The spot and campaign by Translation aims to reassure people that they can rely on State Farm’s customized plans and support from their State Farm agent for almost any “what if,” even a new career exploration.

-StockX wants to mitigate instances of fraud by assuming responsibility for each item a seller lists on its site, making for a better customer experience.


-A campaign highlighting climate change that featured a monster-sized meatball made from the DNA of a wooly mammoth has become an international viral hit.

-In this week’s episode of Yeah, That’s Probably an Ad, Adweek’s community editor Luz Corona is joined by the show’s new co-host, Adweek Europe brand editor Rebecca Stewart and sustainability editor Kathryn Lundstrom to talk greenwashing and more.

-Unilever food brand Pot Noodle has proposed a bizarre solution to Britain’s pothole problem: fill the holes with noodles.

-Kansas City Royals fans will be able to interact with augmented reality technology during home games thanks to a partnership with fan-engagement platform ARound.

-The Black media company, Blavity, home to six editorial titles, unveiled new products, a pair of rebrands and a new internal structure this week.