The Annika Foundation, a nonprofit organization using golf to inspire the next generation of women and providing opportunities at the junior, collegiate and professional levels, has selected Exponent, Minneapolis creative agency Colle McVoy’s boutique public relations practice, as its integrated marketing agency of record.
Founded in 2007 by golf icon Annika Sörenstam and her husband Mike McGee, the Annika Foundation is devoted to growing golf around the world and becoming the leading developmental organization for women’s golf. As AOR, Exponent will develop and execute media relations strategies for the foundation’s current programming initiatives and build integrated marketing partnerships for existing and prospective sponsors and donors.
“Throughout this process, Exponent has demonstrated the kind of creativity, proactivity, and grasp of the ever-evolving golf landscape that can further our commitment to developing and empowering the next generation of women around the world through the game of golf,” said Rob Ohno, CEO at the Annika Foundation. “We’re thrilled to have a partner that is deeply inspired and motivated to support our mission in innovative and unexpected ways.”
Each year, the Annika Foundation advances its mission through programming and tournaments, including “Share My Passion” clinics, which invite girls ages 6-12 to write an open letter to other girls telling them why they love golf for the chance to participate in a small group lesson featuring coaching and advice from Sörenstam. Additional events include invitational tournaments around the globe, Annika Awards, development programs and a new LPGA Tour outing.
“From USA Swimming to the Recreational Boating & Fishing Foundation, our agency has a track record of supporting organizations that are dedicated to creating more inclusion and opportunity within a particular sport,” said Christine Fruechte, CEO at Colle McVoy. “We couldn’t be more excited to partner with the Annika Foundation and one of the sport’s greatest ambassadors to help more girls and women advance both on and off the golf course.”