Tuesday Stir

By Kyle O'Brien 

-Some areas of the country are getting severely snowblown this season, which means more snow shoveling and clearing. Cub Cadet, a Stanley Black & Decker brand, has the coffee for those who must brave the elements. The 3X Coffee by Cub Cadet is a limited-edition coffee roasted with three times the caffeine of leading blends for those early winter mornings when the ordinary brew and snow blower aren’t up to the task. The coffee is available in 12-ounce bags of bold Mexican, Arabica and Robusta whole beans roasted in partnership with Tidewater Coffee. A limited quantity will be made available exclusively through a giveaway. Fans can visit TheShed.CubCadet.com and register for a chance to win.

-Data clean room companies, which help publishers securely match their audience’s first-party data with that of marketers, are aiming to capture more market share.

-The North Face faces a marketing challenge of speaking to two different audiences: the outdoor recreation and fashion communities.


-DDB New Zealand has launched its “Correct The Internet” spot to set the record straight for female athletes.

-The NBA has signed a multiyear extension of its partnership with Meta.

-Publicis Groupe has named GroupM’s CEO for EMEA Demet İkiler as its chief operating officer for EMEA.

-A U.K. initiative, the All in Action Plan, is turning companies into marketing DEI champions.