-Loyalkaspar created a campaign for the new CNN Original documentary Tis the Season: The Holidays on Screen from Emmy Award-winning executive producers Tom Hanks, Gary Goetzman and Mark Herzog. The agency teamed up with Mighty Oak to make the fun stop-motion, holiday-themed campaign that recalls classic holiday movies like Christmas Vacation, Home Alone and Rudolph. The spots are currently airing in anticipation of the show premiere on Nov 27.
-One of London’s longest-running independent creative agencies, 23red has been acquired by consultancy Capgemini.
-Adweek digs into why brand Libby’s dominates the canned pumpkin market this time of year.
-Soccer magazine Howler is doing something quirky and special for the FIFA World Cup. The team hired a thrash metal band to record protest songs as a fundraiser for girls soccer.
-In an op-ed from Mercer Island Group’s Steve Boehler, he writes that the best way to get on search consultants’ radar is to be unavoidable.
-Philips Domestic Appliances has named Droga5 London as its global advertising agency.
-Adweek attended the Worldwide Partners conference in Amsterdam and gathered a group of independent agency leaders to share their pandemic experiences and how they’re planning ahead.
-Desert Door Distillery is welcoming Californians to Texas with a campaign titled, “Adopt a Californian,” helping transplants new to living in Texas take the first step in learning how to become true Texans. The tongue-in-cheek campaign created by agency TDA Boulder bridges the gap between native Texans and newbies by offering Texans a chance to take Californians under their wing and show them how to adapt.