How Indie Agency Leaders Are Communicating With Staff as the Pandemic Drags On

Bosses gathered during Worldwide Partners Conference to offer advice and insight

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As the Covid-19 pandemic enters its 32nd month and an economic crises looms, agency leaders have a lot to deal with away from the day-to-day operations. This includes how and when to communicate company goals to a disparate staff.

Adweek attended the Worldwide Partners conference in Amsterdam recently and gathered a group of independent agency leaders to share their experiences of the last three years and how they’re planning ahead.

Joining the conversation were Ann-Louise Rosen, co-CEO of Advance based in Copenhagen, Cairo Marsh, founder of Tokyo consultancy relativ*, Fletcher Whitwell, chief media and publishing officer for R&R Partners in Las Vegas, and Annabel Mackie, managing director of fivebyfive in London.

Transparent communications

As they operate within the creative industry, the group believe that there is a difference in approach when it comes to staff communications, which need to be “more fluid” and “transparent” than in other industries.



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