Tuesday Stir

By Erik Oster 

-Anomaly Los Angeles launched the first brand campaign for MasterClass with this “Today’s the Day” spot (video above) acting as a rallying cry to get audiences to pursue their passions.

“History has shown us that, almost invariably, periods of social upheaval are followed by periods of creative and entrepreneurial resurgence. With ‘Today’s the Day’, we’re inspiring and equipping consumers to not only participate in, but shape, the coming renaissance and their role in it—whether big or small,” MasterClass vp, head of marketing Jonathan Hum said in a statement.

“We often talk about how change is the only constant. Which can be terrifying,” added Anomaly LA partner and CCO Josh Fell. “Or thrilling. Partnering with Masterclass to encourage people to embrace that change, learn something new not tomorrow but today—and oh by the way, here’s Spike Lee and Steph Curry and RuPaul to show you how—has been an absolute pleasure.”


-UM won media AOR duties for Gallo Wines, following a review which began in January.

-Former Mediacom strategists Mike Deane and Tim Russell formed a consultancy to address the “strategic void” between creative and media.

-FCB Chicago creative Victoria Rosselli and freelance creative director Laurel Akman created a crowd-sourced examination of what it’s like to be a creative living with mental health issues called Our Silent Partner.

-Media buyers anticipate a slight improvement in the U.K. ad market next month.

Luxury marketers could be missing a big opportunity right now, including with Gen Z.