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E. & J. Gallo Winery (Gallo), which claims to be the world’s largest family-owned winery, has selected IPG Mediabrands’ UM as its media agency of record.
“We are so proud to welcome Gallo, a renowned family-owned company to our own family,” UM U.S. CEO and Adweek Media Executive of the Year Lynn Lewis said in a statement. “We are excited to leverage our data-first approach to supercharge Gallo’s media and marketing efforts, driving meaningful connections with high-value audiences and delivering better outcomes for their business.”
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