-An ad for social shopping app Flip by agency Sandwich follows a woman in search of the perfect moisturizer. She tries in-store shopping—with a quick dig on a popular cosmetics retailer—and social media to no avail and later discovers Flip, where she’s exposed to hundreds of reviews from real people that inform which products she ultimately buys. The spot includes real video reviews from Flip users.
-Interpublic Group (IPG) is suspending operations in Russia following the continued invasion of Ukraine.
-Some people love tattooing brands on to their bodies. Adweek talked with some of them to find out why.
-Discount designer retailer Saks Off Fifth is appealing to a younger, fashion-minded customer who has become the focal point for the brand’s spring campaign.
-The Chartered Financial Analyst (CFA) Institute will release a global marketing campaign later this year following its hiring of agency network MSQ as its agency of record.
-South by Southwest 2022 is underway and Adweek’s latest podcast discusses what to expect at the festival.
-Beer brand Estrella Jalisco has launched its “Vive Tu Estrella” campaign, as well as a grant, which gives $100k to empower one Latinx person to pursue their true passion and dream career.
–Will Ferrell’s latest advertising appearance sees him front a campaign for Nordic bank brand Lunar.