Tuesday Stir

By Kyle O'Brien 

-In honor of Lunar New Year, HSBC (Hong Kong and Shanghai Banking Corporation) and Wunderman Thompson Canada have set out on a unique venture to uncover the most frequently used shade of red to honor and elevate Asian artists in the U.S. market.

HSBC partnered with The Asian Art Museum of San Francisco to examine its extensive collection using an artificial intelligence-based program called Adobe Sensei. “The Luckiest Red” has been digitally matched by Pantone and will be distributed to Asian American artists to create works that will be shared during Asian American Pacific Islander Heritage Month in May.


-Another Chinese New Year spot finds cognac brand Rémy Martin XO being positioned as a taste of excellence that can be used to celebrate success.

Nick Law has found a new home at Accenture Interactive as the consultancy’s global lead for design and creative tech, while chief executive Sarah Thompson will become its global lead for communications and content.

-Creator commerce agency Whalar has added three new executives in a push to expand into new markets.

Eugene Levy stars in Nissan’s latest Super Bowl teaser as a revved-up, long-haired action star.

-Kia’s Super Bowl teaser features a wide-eyed robo-dog looking for a forever home, marking the brand’s push to highlight social causes, this one supporting animal shelters.

-In 2022, sustainability-focused marketers expect climate issues to become further entwined with each piece of the branding ecosystem.

-Adweek’s latest podcast discusses corporate cringe and how it can undercut your social strategy.