Beer & Spirits

Rémy Martin Wants You to Taste Excellence in Glitzy Chinese New Year Campaign

Actor Yifeng Li stars in the cognac brand's glamorous new spot

Rémy Martin XO Chinese New Year ad — Holding a bottle of Rémy Martin XO, Chinese actor Yifeng Li says, “Good things in life take time. But most of us don’t like to wait."Fred & Farid Shanghai, Rémy Martin

By Samantha Nelson

January 31, 2022

The Chinese New Year is often celebrated by eating foods representing wealth, health and luck. Rémy Martin XO is adding itself to the mix with a Chinese campaign positioning the cognac brand as a taste of excellence that can be used to celebrate success.

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek.

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