-Fiber One unveils new cereal Fiber One Strawberries and Vanilla Clusters in a humorous series of ads created by agency Fast Horse and starring SNL alum Cheri Oteri.
-After losing the FCA North American media and planning business last month, IPG says it may lay off as many as 213 employees across Mediabrands, Reprise and UM.
-In the Drum, creatives weigh in on Gillette’s new “We Believe” campaign from Grey New York that flipped “The Best a Man Can Get” slogan on its head and somehow became a right-wing call to arms.
-Despite all that #NotAllMen pearl-clutching, P&G has no plans to pull the ad.
-The biggest threat to agency holding companies could be production companies.
-Cannabis companies are going around strict marketing regulations from platforms by leaning heavily on partnerships, events and merchandise, Digiday reports.
-The government shutdown may derail brands’ plans to launch new products in the Super Bowl, per CNBC.
-Can anyone save JC Penney? Maybe their marketing isn’t the problem.