IPG May Lay Off More Than 200 Detroit-Area Employees After Losing Fiat Chrysler Media Business

Account went to Publicis last month

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One month after auto giant Fiat Chrysler Automobiles sent its North American media planning and buying account to Publicis Groupe’s Starcom, incumbent IPG officially confirmed that it may go through a large-scale round of layoffs across Mediabrands, Reprise and UM, which previously held the account. Crain’s Detroit first reported the news.

UM had been North American media agency of record for FCA since 2009; it was one of the network’s largest accounts.

213 employees may be affected overall, according to a series of WARN (Worker Adjustment and Retraining Notification) notices issued



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