Tuesday Morning Stir

By Erik Oster 

-Clemenger BBDO claims Mars Bar can help you deal with anything in a new campaign for the brand (video above).

-Former Untitled Worldwide founder MT Carney and former Droga5 CEO Andrew Essex are launching a new holding company called Plan A.

-T-Mobile formed a partnership with Essence as it moves to take more media strategy, search and analytics in-house.

-W+K promoted Andre Gustavo to global brand director for Nike and hired Fernanda Antenelli as managing director for its W+K São Paulo office.

-Whiskey brand The Macallan selected JWT London as its global creative agency.

-Global creative editorial company Nomad hired editor Jojo King.

-AKQA announced the winners of the 2018 Future Lions awards.