T-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying Duties In-House

Brand's media AOR Blue 449 of Publicis Groupe will be affected

T-Mobile is back in the Big Game. T-Mobile

T-Mobile said in an internal email acquired by Adweek today that it is taking “some key responsibilities” related to its media strategy, search and analytics in-house and has formed a new partnership with WPP’s Essence to help.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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