-9Lives launched a YouTube series entitled “Morris the Cat at SXSW” (video above).
–Robert Senior, worldwide chief executive at Saatchi & Saatchi, shares “A manifesto for global creative agencies.”
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-Apple is set to launch a TV streaming service in September.
–Ex Machina’s Tinder campaign draws criticism from some marketers for being deceptive.
–Digiday shares “The Etsy guide to building a brand.”
-Parrot Bay launched a new campaign targeting a young female audience.
–Adweek asks, “Can Advertising Spark a Turnaround for Sears and Kmart?”
–The Drum ponders whether or not brands should talk like millenials on Twitter.