Sex and advertising are usually a reliable mix. Unless, of course, you trick consumers into thinking they might have a chance of hooking up with your deceptive spokesbot masquerading as an online dater.
Willful indulgence in fantasy is one thing, but catfishing potential customers is another.
That's what the new movie Ex Machina essentially did with a marketing campaign on Tinder, creating a fake profile with a photo of the film's lovely Swedish star and messaging potential daters.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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