Why Marketers Shouldn't Be Seduced Into Using Believable Bots

Ex Machina's clever use of Tinder could start a risky trend on chat apps

Sex and advertising are usually a reliable mix. Unless, of course, you trick consumers into thinking they might have a chance of hooking up with your deceptive spokesbot masquerading as an online dater.

Willful indulgence in fantasy is one thing, but catfishing potential customers is another.

That's what the new movie Ex Machina essentially did with a marketing campaign on Tinder, creating a fake profile with a photo of the film's lovely Swedish star and messaging potential daters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in