-Orcí launches “Space for Dreams” for the Honda CR-V (video above).
-Snickers ran this “You’re Not You” ad on the back of the Sports Illustrated Swimsuit Edition.
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-Red Bull filed an opposition against Ashburn, Virginia’s Old Ox Brewery for using “ox” in their name; the brewery called Red Bull’s actions a “corporate wedgie.”
-Grey gave swimsuit models the Rob Lowe treatment for DirecTV in Sports Illustrated.
–Harold Sogard joins San Francisco agency The Hive as president.
–Digiday tours the Deutsch LA offices.
-Omnicom reported a 7 percent rise in profits last quarter.
–Tom Long, CEO of MillerCoors, will step down in June.