Snickers Took Over the Back of SI's Swimsuit Issue With a Ssssplendid 'You're Not You' Ad

Model becomes Medusa

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Snickers and BBDO New York have followed up their brilliant “Brady Bunch” Super Bowl ad with an inspired print piece—taking over the back cover of Sports Illustrated’s new Swimsuit Issue with this fantastic “You’re not you when you’re hungry” ad.

Hannah Davis, of course, is on the front cover of the magazine. But on the back is a much less traditionally attractive female—Medusa, in fact, whom models apparently act like when they haven’t had a Snickers in a while.

Cynics

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in