-Thanks to Muse by Clio for alerting us to this amazing Rube Goldberg machine that encapsulates the thrills of March Madness in overly elaborate fashion.
The short film, “Made for Madness” was shot in a single take for Turner Sports by Turner’s in-house creative team and TikTok creator Sam Grubbs. It starts with the drop of a bunch of marbles and winds through a warehouse of tricks, including a barrel busting a larger than life bracket, a skateboard full of mascots, dominoes setting off a collage of action photos and a mousetrap leading to a cutting down of a net. Commentary and pep band music highlight action from previous tournaments in this impressive setup.
-Omnicom Media Group has named Sara Porritt as its new diversity and inclusion lead for the U.S.
-Adweek has teamed up with R/GA and the 4A’s on a podcast series called “Beyond the Pledge.” In the first one, R/GA’s Jai Tedeschi chats with Simon Fenwick from the 4A’s about the importance of prioritizing equity in the workplace.
-To mark the 50th anniversary of the Creme Egg, Cadbury has created a tongue-in-cheek “Golden Goobilee” with a limited-edition commemorative plate to mark the event, with help from Carat and Elvis.
-Getty Images has released a campaign which shows how blatantly history repeats itself, with a social and outdoor campaign, created by Havas Munich, featuring a series of current photographs juxtaposed against similar events from the past.
-To address the gym inequality between the women’s and men’s NCAA tournaments, Dick’s Sporting Goods offered up truckloads of equipment for the women, which the NCAA declined.
-In a short story in Ad Age, PJ Pereira, co-founder and creative chairman of Pereira O’Dell, paid tribute to Molly Parsley, who represented agencies including his own, as well as AKQA and Edelman. Parsley passed away unexpectedly last week.
-Adweek contributor and social media and influencer marketing consultant Kate Bray analyzes the gross PR snafu of the Cinnamon Toast #ShrimpGate.