Thursday Stir

By Kyle O'Brien 

-TBWA\London gets silly with its “Be What You Want To Be” campaign for British snack Jaffa Cakes. A shop owner takes a bite while stocking the shelves, and claims that if the treat can be a biscuit and a cake, then he can be the king of the roller palace, complete with crown and cape.

Shaquille O’Neal is going inside the paint to back creative agency Majority, which is launching in Atlanta. The agency, founded by former Momentum CCO Omid Farhang, along with founding partners Asmirh Davis and Jorge Hernandez, looks to highlight diversity as a competitive advantage.


-WPP is getting more creative, adding Dave Rolfe as its global head of production, a new role at the holding company.

-San Francisco indie agency Duncan Channon has found its first designated DEI leader in Kumi Croom.

Kevin Mayer, the former head of streaming at Disney who laid the groundwork for Disney+, has joined U.K.-based sports streaming service DAZN Group as chairman, replacing executive chairman John Skipper.

-Postmates has released a creatively colorful “Don’t Cookbook” filled with QR codes that let you order food from your favorite restaurants, with a portion of the proceeds going towards a charity that benefits restaurant workers affected by the pandemic.

-Fox has ordered two more seasons of The Simpsons, extending the longest-running prime-time series into season 34.

-Muse by Clio highlighted 11 favorite album covers (the POP advertising for vinyl), and they’re diverse and fun and might make you discover some new music from various eras.