-North York General Hospital, a top community academic hospital in Canada, is showing the importance of exceptional quality, expertise and kindness in healthcare with a touching new brand campaign. “Blink,” created in partnership with Toronto-based agency Courage Inc. and directed by Oscar- and Emmy-nominated filmmaker Hubert Davis, leads the new campaign. The brand spot chronicles one life cycle from the perspective of a mother as she watches her daughter, Emma. Each blink introduces a glimpse of a new milestone, from Emma’s joyous birth to the mother’s own challenging battle with breast cancer.
-Puma wants to be known as the “fastest” sports brand in the world, and it’s hoping the Paris 2024 Summer Olympics will help it cement that status.
–Social Media Week has been buzzing over the last two days, and experts discussed the future of Instagram, the use of X and brands’ involvement with community-driven platforms.
–Melanie English, director of social marketing at LinkedIn, said on stage at ADWEEK’s Social Media Week that marketers who view LinkedIn narrowly are limiting themselves.
-Onstage at Social Media Week, LTK general manager Kristi O’Brien and longtime creator Lucie Fink spoke with ADWEEK chief content officer Zoë Ruderman about what works, what doesn’t, and how to learn from past mistakes on the influencer front.
-In the latest episode of Young Influentials, the host sits down with Croud U.S. managing director Kris Tait, who shares the latest marketing trends and techniques that companies are using to reach younger audiences.
-People with questionable morals still get plenty of sleep, thanks to a Mattress Firm bed, in a new campaign from Fallon.