Thursday Stir

By Kyle O'Brien 

-Every Man Jack, a leading men’s grooming brand, has launched a new national campaign to reinforce the brand’s position as a top choice for naturally derived, outdoor inspired deodorant. The “Still Smell Good” campaign was created by strategic comedy agency Party Land and follows an outdoorsy guy on an exhilarating mountain biking journey through the woods, who, despite encountering challenges, such as biking straight into a hornet’s nest, has pits that still smell good, all thanks to Every Man Jack’s aluminum free deodorant. The effort follows the success of the “Them Beardles” campaign, another comedic collaboration with Party Land.

-The Stagwell Group has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show.


-ADWEEK’s Champions of Change Awards are back and nominations are open, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward.

-ADWEEK CEO Will Lee has appointed Condé Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand, along with other changes at the company.

-Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he’s the magnetic star of a new campaign from The Habit Burger Grill.

-Mars Petcare’s Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament.

-Pain reliever Aleve, in partnership with Mothers Against Prescription Drug Abuse (MAPDA), has launched “The Painful Truth,” a campaign developed with MullenLowe to encourage consumers to explore, with their doctors, pain relief options such as over-the-counter products before taking opioids, when appropriate. “The Painful Truth” campaign launches with a three-minute film featuring real pain sufferers who are at crossroads in their pain relief journeys and seeking guidance.