Thursday Stir

By Kyle O'Brien 

-P&O Cruises has unveiled a new brand platform, “Holiday Like Never Before,” inviting travelers to rethink what they believe they know of the cruise experience. Created with Pablo London, the new brand positioning celebrates the incredible amount of must see and do experiences you can get in a single cruise. From the joy of falling asleep in Marseille and waking up in Barcelona, to experiencing the Norwegian fjords to on-shore activities like snorkeling with stingrays and getting closer to nature in scenic waterfalls. Pablo London turned to Arts & Sciences’ Adam Hashemi, who used a combination of cinematic techniques to create a series of interesting and hyper-visual frozen moments.

-More predictions: Brennan Nevada Johnson writes about the top PR predictions for 2024.


-Here’s everything you need to know about Google Chrome’s cookie phase-out.

-Podcast TechMagic starts the year off with an inspiring interview to help you get your creative endeavors going in 2024.

-Marketers trying to reach the coveted Gen Z demographic should pay attention to these 3 trends to watch for in 2024.

-An unlikely hero of advertising may be the data protection officer, writes Amy Lee Stewart, svp, general counsel and global chief data ethics officer at LiveRamp.

-In the latest episode of Young Influentials, Adweek sits down with global CEO Joey Gonzalez as he shares how gym Barry’s aims to make everyone feel welcomed.