-Dublin-based creative agency In the Company of Huskies created a “Remember the Rainbow” short (video above) to teach children the importance of diversity and the colors of the rainbow for BeLonG To Youth Services, a national organization supporting lesbian, gay, bisexual, transgender and intersex young people.
The campaign was initially planned to debut in schools this year but was delayed due to the coronavirus pandemic.
“Respect and tolerance have never been more important, particularly when it comes to educating children,” In the Company of Huskies creative director Damian Hanley said in a statement. “This campaign is a gentle way to address a very serious subject, and the goal is to foster inclusivity and diversity from the earliest age.”
“Our mission is to create a world where all young people including LGBTI+ youth can feel safe and equal without experiencing any discrimination,” added Moninne Griffith of BelonG To Youth Services. “We are delighted to partner with Huskies with this initiative to celebrate diversity and promote a kinder and more empathic society.”
-Paris shop Rosapark is “rethinking” the name of its agency in light of recent criticism.
–Horizon media won CBS’ $180 million media account, following a review in which incumbent OMD defended.
-Social distancing and working from home is reshaping the creative process.
-One Black creative calls out agencies’ willful legacy of oppression.
-The New York Times dives into YouTube compilations of old commercials.
–DDB Canada restructured its executive leadership team, naming Kevin Brady as CEO of DDB Toronto, Megan Hardisty as managing director of DDB Toronto and Tony Miller as executive creative director. Frank Palmer and Bob Stamnes will lead DDB’s Vancouver office, which is rebranding as Palmer Stamnes DDB.
-Los Angeles-based cross-cultural agency Acento hired Vicent Llopis from Nairobi, Kenya-based agency Oxygène as vp, executive creative director. During his career, Llopsis has worked for agencies including Alma, Lopez Negrete and Zubi, working with clients such as Clorox, Chrysler, McDonald’s, Samsung, State Farm, Verizon and Walmart.
“Vicent is a unique breed of executive creative director: he’s globally minded, digital and social savvy, and he gets business. He’s got a knack for taking the road less traveled, from building his Hispanic blogger reputation stateside to working internationally—all positions that add a richly diverse texture to his creative portfolio and value for our clients,” Acento CEO Donnie Broxson said in a statement. “We celebrate provocative ideas delivered through a cross-cultural lens, so Vicent’s background is a perfect fit. We’re thrilled to have him join our ranks.”