Thursday Stir

By Kyle O'Brien 

-There’s no one type of person who gets their body waxed, and a new campaign from European Wax Center and Joan Creative invites everyone to the waxing party. The campaign is the first for the brand from Joan, which was named EWC’s agency of record in February 2023. To make waxing more inclusive, Joan and EWC have created “Every Body Smooth,” to show the world that everyone deserves a consistent, quality waxing experience from the experts at European Wax Center. The film, shot by Emmie America, features mixed and matched athletes, beachgoers, homebodies, fashionistas and others.

-VMLY&R and MullenLowe U.S. have taken home the top prizes at the ADC 102nd Annual Awards.


-Wunderman Thompson has hired Rosie Bardales from BETC as chief creative officer of its flagship New York office.

-Lego DreamZzz, the latest TV series based on the classic toys, is launching with a multimedia campaign meant to capture a sense of wonder.

Jessica Grigoriou, head of beauty marketing for Unilever, spoke at Adweek’s Social Media Week alongside creative agency partner Evan Horowitz from Movers+Shakers about a campaign for TRESemmé.

-This could be the golden age of b-to-b marketing, as business-centric brand marketers focus more on building value rather than just driving sales.

-After two decades eschewing conventional advertising, Tesla is finally getting into the game.

-Dairy brand Clover Sonoma, which brings conscious dairy products direct from its family farms to consumers, has launched its 2023 brand campaign from creative collective Guru highlighting how the brand has leaned into innovation led by love for its consumers to become a transformational dairy product company, including being the first dairy to become American Humane Certified and making the first fully renewable milk carton in the U.S.