-What if one man’s extremely oily face was the reason why the air kiss was invented? That’s the concept of Ogilvy Singapore’s campaign for Pond’s Men Ultra Bright Oil Fighter face wash in Indonesia. “The Oily Warrior” visits an ancient Indonesian tribe where victorious warriors are being honored with a kiss on each cheek by their king. But when an extremely oily-faced warrior steps forward, the king hesitates, then kisses from afar, which invents the world’s very first air kiss. The film was directed by award-winning director Ayappa.
-Popeyes has concluded a short review for its creative agency record, selecting McKinney as its new shop of choice.
-In P&G’s latest film for My Black is Beautiful hair care brand Unbecoming, Black women and girls slowly and gently undo their hair.
-Probiotic yogurt brand Actimel is the latest to seize an opportunity to engage with players on Fortnite.
-Tequila Don Julio is encouraging day drinking with its version of a rose, Rosado, with a disco video and partnership with Drizly.
-MNTN released three new 30-second spots a meditative and comedic undertone, with Ryan Reynolds providing the voiceover on the benefits of ROI to the dangers of bears.
-Spring is technically here, but not all parts of the U.S. are blooming. For those longing for warmer weather and running barefoot through the grass, Lawn Doctor has the answer. Boston agency HeyLet’sGo! is helping a few people put some real grass under the feet of some lucky customers. To get customers thinking about their lawns in the dead of winter, the brand and agency appealed to homeowners longing to be out in their yards by creating Grasslippers—custom-made with real grass—to deliver the feeling of fresh grass underfoot, indoors, even as outdoor temperatures sat below freezing in many of Lawn Doctor’s key markets.