Thursday Stir

By Kyle O'Brien 

-In an effort to get people drinking more water for health reasons, Spa’s new “Placeb’eau” gives people a cheeky reminder to drink eight glasses of water per day. Working with Happiness Brussels an FCB alliance, Spa’s “Placeb’eau” is a new pill with many health benefits including aiding digestion, maintaining normal bodily functions, maintaining normal cognitive functions, improving energy levels, regulating body temperature, promoting liver function and many more. What’s in the pill? Nothing.

-La Vie CMO Romain Jolivet talked with Adweek about his move from Danone and the challenges of marketing a plant-based product.

-McKinney has entered the influencer space with its recent purchase of influencer agency August United.

Janelle Monáe is the voice of financial heavyweight Morgan Stanley’s first global campaign in four years.

-Technology and marketing agency DEPT has named Matt Lynch as its EMEA CEO.

-A statistic finds that 17 million Americans plan to miss work the day after the Super Bowl? That’s why Chicago-based SRW Agency said it would be closing its doors until the socially acceptable time of 12:01pm to allow employees to properly recover. This post-gameday half day is now a cemented part of SRW’s paid holidays.

-New York Festivals Health has announced its 2023 executive jury and it features respected thought leaders in the healthcare space, including Adam Hessel, chief creative officer for Ogilvy Health New York, who will preside over live judging. Find the rest of the panel here.