Thursday Stir

By Kyle O'Brien 

-January is one of the darkest months of the year and many cars experience headlight burnout during that time, which means increased risk for accidents. Sylvania and agency Fitzco have launched a new multimedia campaign that included a pop-up experience that involved an actual “eye exam” for their cars. “Eyecare by Sylvania” mimicked an eye exam, but for headlights. A video spot shows people entering the experience in the dark in the desert and how new headlights from the brand can help nighttime vision.

-Anheuser-Busch declined the alcohol category exclusivity in the Super Bowl, which gave AB the opportunity to reconsider its big game spending habits.


-As the need for climate action becomes more pressing, New Belgium Brewing is infusing an environmental message into its flagship product, Fat Tire Ale.

-British nonprofit Campaign Against Antisemitism has launched Britain’s first national OOH campaign urging the public to take a stand against antisemitism.

-The latest annual Apple ad for Chinese New Year explores the humanity behind a holiday tradition: the Chinese Opera.

-The latest campaign from Lay’s uses the spud in a different way—as a source of electricity to power dance music—with artist Anitta.

-In case you missed the ad in the New York Times, TBWA\Chiat\Day New York announced that it has left Madison Ave., the last big agency to make the move away from the storied mad men address. It has moved a short distance away, to the Daily News Building, 220 East 42nd St.

-As the Buffalo Bills make a run in the playoffs, M&T Bank is offering fans incentive to cheer for the home team. “Billieve Together” features a hometown flag that’s been waving all across Buffalo. The 30-second, produced by marketing and communications agency Crowley Webb, encourages fans to pick up one of the rally flags from a local branch.