Thursday Stir

By Kyle O'Brien 


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-Philadelphia Eagles Fans are one of a kind, so Dietz & Watson is introducing Philadelphia to the Eagles’ very own special frank, The Bird Dog, with some help from Philly agency Red Tettemer O’Connell + Partners. With a little extra Philly kick, the hot dog recipe consists of either Dietz & Watson Beef Frank or Jalapeno Cheddar Frank, topped with provolone, crunchy fried onions and long hots, all nestled into an Eagles-green bun. The campaign will carry on as long as the Eagles continue their season, with their branded Bird Dogs food truck visiting different Philadelphia neighborhoods throughout the playoffs handing out free Bird Dogs, as well as themed apparel. Check the website for truck locations.

-McCormick & Company has expanded its long-term relationship with Dentsu X following a review.

-As the patriarch on Family Matters, Reginald VelJohnson became one of America’s great TV dads, and now he takes that role to Progressive Insurance’s cast of characters.

-Nurses are quitting, but they don’t want to, and that’s the simple-yet-complicated message of connectRN’s new campaign “unResignation Notice,” a call-to-action from Mischief @ No Fixed Address.

-S4 Capital’s Martin Sorrell and Media.Monks co-founder Wesley ter Haar sat down with Adweek at CES to talk business.

-The Gerety Awards are open for 2023 entries, and Chicago is the location for one of the executive jury sessions with Myra Nussbaum, president and CCO, Havas Chicago, who will serve as the ambassador and jury president. The juries will select the best in advertising that resonates most with a female audience. New for 2023: entrants will be able to submit entries for strategy as well as emerging commerce into any of the Gerety cuts for communication, media, innovation, B2B, health, pharma, works for good, entertainment, experience and humor.

-This year, Rémy Martin is buying a a 60-second spot in the first quarter of the Super Bowl dedicated to Rémy Martin cognac.

-BOA Nutrition is getting into the NIL game with the launch of its BOA Ignite product. The performance supplement company has signed North Carolina basketballer Armando Bacot and Duke player Jeremy Roach to NIL deals that also includes a new campaign. The spray product is featured in a spot by The Escape Pod that shows the two players displaying their skills on the court.