-A new campaign for diet product SlimFast, titled “Same Difference,” incorporates some weirdly nostalgic humor to sell the new look and taste of SlimFast. A very ’80s woman promotes the old powdered can of Slimfast and is then interrupted by a woman who shows her the brand’s evolution, one that’s easier and more convenient. Directed by Abbie Stephens with creative by agency SRG, the new spots look at the difficult task of losing weight in a lighthearted way.
-Adweek takes a look at what might be next for Dentsu now that Wendy Clark has departed the agency network.
-Edelman is turning 70 and Adweek talked with Richard Edelman about the comms agency’s illustrious past and its future as a creative entity.
-TikTok released its latest transparency report—and the platform has removed more than 54 million fake accounts so far this year.
-Freelancing platform Upwork is hilariously poking fun at companies that don’t stay up with the new ways of doing business, in a new campaign with a singing zombie CEO.
-As many as 5,000 people are expected to gather in downtown Los Angeles this weekend to experience PuffCon, a cannabis fest.
-A new report on Gen Z’s favorite brands from Morning Consult—and the results include YouTube, Oreo and Amazon.
-Vital Farms calls out shady corporate practices in new work from Preacher.