The last Thursday of Q3 brings announcements of new agency launches, rebrands of industry veterans and intriguing new campaigns reflective of where we’re heading as we approach the new year.
Corel fully rebranded as Alludo, with a refined purpose to empower “all you do”. The rebranding portrays Alludo as a software that liberates companies from everyday constraints—to enable people to reimagine where, when and how we work.
Mission-driven strategic consulting agency BeyondBrands has announced the expansion of a new advertising and marketing services division. Led by industry veterans Jeff Smaul and Larissa Hrabec, BeyondBrands will leverage the power of strategy and creativity to spread the word about your brand.
Peter Sayn-Wittgenstein, the ex-executive creative director at Wunderman Thompson, Kristie Brown, the ex-managing director at Wunderman Thompson, joined with Ahab Nimry, the founder of Gut Branding, to launch a new agency, Big Day. Big Day is headquartered in San Diego and specializes in branding and campaigns, already serving a roster of clients including Casper, YMCA and the Royal Caribbean Group.
BrandStar was named Selah Pools & Spa’s strategic agency partner for branding, digital transformation and design. BrandStar will lead development and implementation of technological, design—and performance initiatives to increase awareness of Selah’s offerings.
Gut Toronto was chosen as the creative agency of record for GoodLife Fitness. Gut Toronto will lead the creation of the fitness company’s new brand strategy and platform, with additional campaigns to follow in the next year.
House 337 was appointed by Peta U.K. to create a campaign, which encourages people to embrace vegan fashion. The campaign will re-educate the public about where clothes come from, persuading a switch from animal product-based fashion to vegan fashion.
Wellframe and Linkwell Health announced the launch of Wellsquared, a new product designed to deepen engagement with members and help health plans deliver the modern healthcare experience members expect. Wellsquared is a partnership between Wellframe, a member experience solutions company for health plans—and Linkwell Health, a consumer engagement technology and content company, serving health plans and health services organizations.
Committee for Children, a nonprofit that has advocated for educational programs to advance the safety and well-being of children through social-emotional learning (SEL), named R&R Partners its new AOR after a highly competitive review that was run by search consultant AAR Partners. R&R Partners will lead a full re-brand for Committee for Children, to help reach even more than the 24.4 million children worldwide that the organization reaches each year—and help support and grow its mission to build supportive communities for every child through social-emotional learning.
Rain the Growth Agency
Rain the Growth Agency is working with barre3 to launch a new digital campaign promoting in-studio, at-home and on-the-go class options. This campaign aims to bring customers who have stuck to at-home classes since the pandemic back into studios, while continuing to increase subscription sign up for online and app-based classes as well.
Integrated marketing and communications agency RockOrange implemented a four-day work week after seeing positive results in studies from the U.K. and around Europe. Since implementation, the agency has seen increased creativity, energy and productivity across the board.
StinkStudios was hired to lead job search platform Otta’s first global brand campaign. This campaign will aim to build awareness in the new year, as workers everywhere begin to consider their next career move—and it will run on out-of-home media and video across social channels in the U.K. and U.S.
TBWA\Worldwide, part of Omnicom Group, has acquired the business of innovation agency dotdotdash, adding deeper experience design and immersive technology capabilities to the top-ranked global creative collective. Headquartered in Portland, dotdotdash specializes in building future-forward brand experiences at the intersection of culture and technology, with expertise in extending brand ideas into new spaces and places. TBWA has started to engage dotdotdash on key global brands, including Adidas and McDonald’s. This acquisition cements the relationship between the two companies, while bringing a more flexible working model that helps TBWA tap a vast set of highly specialized skills for clients on an as-needed basis.
Triple Lift and Zype
Video API and infrastructure platform Zype and advertising technology company TripleLift are launching an integration to enable joint customers to utilize in-show advertising in playout streams on connected TV. The service will decrease ad breaks without decreasing revenue per stream for content owners.
WPP acquired leading communications agency, JeffreyGroup. Joining WPP’s Hill+Knowlton Strategies, JeffreyGroup will double the agency’s footprint in Latin America.
Samsung has awarded its European CRM accounts to Wunderman Thompson UK. The integrated marketing agency has retained the CRM account through a competitive statutory review, helping Samsung to build a connected customer experience grounded in data. Wunderman Thompson has been Samsung’s agency of record across CRM since 2017 and will continue to work across the account, while launching projects across their first party data.