-DDB Sydney gets emotional in this Mother’s Day spot for McDonald’s, entitled “Cravings.” Directed by Christopher Rigger and set to Haley Reinhart‘s rendition of “Can’t Help Falling in Love,” the ad’s climactic emotional moment revolves around pickles and ice cream.
-360i hired Catherine Warburton as chief investment officer. Warburton previously spent six years at MDC Partners’ Assembly.
–Martin Sorrell discusses leadership during Covid-19 and advertising’s new normal.
–ViacomCBS reported a drop in revenue for the first quarter, hurt by weakened ad sales and the cancellation of the NCAA basketball tournament, but its streaming business is thriving.
–Sponsored posts on Instagram have fallen dramatically, but influencers aren’t going away anytime soon.
-Global strategy and design agency Dear Future has appointed Anne Swan as its U.S. chief creative officer.
-The New York Times topped 6 million subscriptions, but ad revenue plummeted in Q1.
-Mr. President projects director James Fricker advises not to let Covid-19 get in the way of a good ad exeuction.