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Dentsu Aegis Network’s 360i hired Catherine Warburton as evp, chief investment officer ahead of a tumultuous and uncertain upfronts season.
In the newly-created role at the agency, Warburton will be responsible for guiding all investment activities for clients—including 360i’s growing broadcast portfolio—while reporting to chief media officer Doug Rozen.
Warburton told Adweek that the need to drive value through media investments is now more important than ever.
“These are challenging times for marketers and agencies working to adapt to today’s economic realities.