Dentsu Aegis Network’s 360i hired Catherine Warburton as evp, chief investment officer ahead of a tumultuous and uncertain upfronts season.
In the newly-created role at the agency, Warburton will be responsible for guiding all investment activities for clients—including 360i’s growing broadcast portfolio—while reporting to chief media officer Doug Rozen.
Warburton told Adweek that the need to drive value through media investments is now more important than ever.
“These are challenging times for marketers and agencies working to adapt to today’s economic realities. As an investment leader, we represent our clients in the marketplace to enable them to deliver on very specific business needs that are changing in real time,” she said, explaining that clients need media investments to be fluid to provide “as much financial flexibility as possible.”
Warburton joins 360i from MDC Partners’ Assembly, where she also served as chief investment officer, leading investment and media owner relationships across clients such as Boehringer Ingelheim, E*Trade, Red Robin and Truth Initiative.
Prior to joining Assembly about six years ago, she served as vp, business development at Fox Sports Media Group. She also held a series of senior roles at media agencies including Carat and UM, working with clients in the automotive, beauty, entertainment, retail and technology categories.
“Clients need a partner to help them capitalize on change, and there’s no bigger change facing media than the shifts in the video marketplace,” Rozen said in a statement. “Catherine’s long-standing relationships and experience amplifies our unique full-funnel offering to unite brand media with demand media.”
Linda Yaccarino, who serves as chairman, advertising and partnership at NBCUniversal and has worked with Warburton for years said that she “knows every bit of the industry, but her forward-thinking leadership and lasting partnerships set her uniquely apart.”
“Considering the rapid changes in media consumption and distribution, Catherine’s keen vision and creative adaptability are essential tools for any agency—indeed any business—to possess,” Yaccarino said.
Warburton’s hire follows McCormick naming 360i as its media agency of record in March, following a review.