Thursday Stir

By Kyle O'Brien 

-The Chicago Cubs Marquee Network is evolving last year’s campaign, “We get all of it,” that shows the network’s understanding of what it meant to be a Cubs fan. This year, creative house Quality Meats targeted more casual fans, including bridesmaids, nuns and people on the street, reeling them in to learn why Cubs fans are so fanatical.

-The Kentucky Derby is upon us, which means Adweek’s Jameson Fleming is quizzing agency folks, this year at Fig, trying to see if they can tell if a name is an agency or a Derby horse.


-Digitas had its 15th NewFronts presentation yesterday—and it highlighted the documentary “The Beauty of Blackness,” a documentary from Sephora, Digitas, Vox Creative, Ventureland and Epic Digital.

-Black-owned media outlets Blavity, Revolt and Black Enterprise pitched their wares—and new content—on day three of this year’s IAB NewFronts, with the aim of enticing more ad dollars to their titles.

-One week after Elon Musk announced he was buying Twitter, it was business as usual at the company’s annual pitch to advertisers at the company’s NewFronts presentation.

-While agritourism was still just 5.6% of farm-related income in 2017, it’s become an effective means of spreading farmer and growers’ products and message to other markets.

-Argentina’s Breast Cancer Help Movement teamed up with agency David Buenos Aires and the Hispanic American Museum of Art Isaac Fernández Blanco to encourage people to touch the paintings.

-This Nurses Week, ConnectRN, an online platform dedicated to helping nurses find work, has unveiled “Nurses Weak Gifts,” which calls out bad gifts given to these valuable front line health workers.

-It’s Cinco de Mayo, and Ponysaurus Brewing has launched a traditional Mexican-style lager that makes no claims of being an ancient brew from south of the border. “Inauthentico” is made with flaked maize in North Carolina and the poor attempts at Spanish on the label, by agency Baldwin&, may leave Spanish speakers puzzled, but beer drinkers happy.