Thursday Odds and Ends

By Erik Oster 

-Ride-booking app Lyft and Sony Pictures teamed up on a Ghostbusters-themed campaign which also promotes key lime-flavored Hostess Twinkies and Hi-C Ecto Cooler (video above). 

Quebec-based recreational product manufacturer BRP appointed MediaCom as its North American media buying and planning agency

Coca-Cola group director, global brand PR Judith Snyder is leaving the company after 14 years


M&C Saatchi Mobile appointed Sarah Casebolt to the newly-created position of business development director, U.S.

-Digiday explores “Why Stella Artois is going big on mobile video.”

-Ad spending took an immediate hit following the Brexit vote.

-MEC New York senior associate planner Kristen Corbisiero explains “Why You Should Send Young Talent to the Cannes Lions Festival.”