Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products.
The WPP shop was awarded the business after a review which included OMD, Carat and Havas. Geometry, the incumbent, declined to participate in the search process.
Media spending in the North American region is about $50 million, according to sources.
Bombardier Recreational Products—BRP—went public in 2013 and its products are now sold in more than 100 countries. Among BRP's brands are Sea-Doo watercraft and Ski-Doo snowmobiles, one of Canada's most iconic consumer brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in