Thursday Odds and Ends

By Erik Oster 

-Walton Isaacson created this 30-second spot for (video above).

-The Maine State Lottery appointed Fuseideas as its advertising agency of record.


-Full-service advertising agency Scout was selected as agency of record for Flowers Foods, Inc.’s Nature’s Own, Cobblestone Bread Co., and Wonder brands.

-Men’s global lifestyle brand Geoffrey Beene selected CoolGraySeven as its advertising and product branding agency following a competitive review.

Jeffrey Castellano, who joined JWT as its chief technology director in 2013, left the agency last month.

-AT&T may or may not have chosen Dieste as its Hispanic agency of record. They won’t tell us.

-Brands are purchasing March Madness promoted tweets ahead of time.