The drama of March Madness didn't take long to settle in. In dramatic upset victories today, the University of Alabama at Birmingham beat Iowa State, and Georgia State shocked Baylor.
In the second game, Georgia State guard R.J. Hunter sank a long three-pointer with 2.7 seconds on the clock to cap a 12-point comeback win during first-round action of the NCAA Men's Basketball Tournament.
And of course Twitter went wild, and marketers reacted.
What's interesting is Pizza Hut had purchased Promoted Tweets for the Twitter hashtag/search term "Georgia St bball" ahead of time, even though the team wasn't expected to be competive, much less win.
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