Thursday Morning Stir

By Erik Oster 

-Clemenger BBDO launched a “Max Your Summer” campaign for Pepsi Max (video above).

-Droga5 eats breakfast all day, wins agency of record duties for IHOP.

-Adweek unpacks Lucky Generals’ holiday spot for Amazon.

-Women’s apparel retail chain Chico’s appointed The&Partnership as its creative and media agency of record, following a review.

-VML managing director of creative technology Craig Elimeliah shares “The argument for augmented intelligence.”

-Mark FCB CCO Susan Credle down as another person who isn’t following the “consultants taking your business” narrative.

Advertise on Twitter for $99 per month. Or don’t. It probably won’t make a difference.

-Ford is trying to become a tech company and GTB will go along for the ride.