Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
WPP-backed The&Partnership was named creative and media agency of record for women’s apparel retailer Chico’s after a competitive review.
The&Partnership is tasked with handling all aspects of Chico’s brand marketing, developing an integrated campaign for the brand’s relaunch and attracting new customers.
“Our focus from a media perspective and in all areas will be helping Chico’s get more for less,” Andrew Bailey, The&Partnership North America CEO, told Adweek.
Bailey said this includes “outsmarting” rather than “outspending” the brand’s rivals with better ad placements targeted at specific consumers and “dynamic, AI-driven creative.”
“Chico’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in