Ugh. Ack. Blech. More reality comes your way by NYT columnist David Carr this morning:
“In the last presidential election cycle, all political advertising spending was about $1.7 billion. This year it will be $2.5 billion, according to current estimates. The bullish year in broadcast political bull has served as something of a Band-Aid on a hemorrhaging ad market. Pulling that bandage off on Nov. 5 is going to hurt.”Advertisement
Automotive is the crapper. Financial ads? Forget about it. And soon, the attack ads, 30 minute spends and all that jazz will be (sniff, sniff) vapor. So, what happens when the political gravy train runs dry for local TV networks and those big ones, too? The ad spend… dear gawd.